It's All About the Brand “Hoppen Dazs” and “Mic Czech”. These are not just the names of two beers, they are both recognizable, distinctive and quite catchy brand names. Although the recipe of a good craft beer is what will ultimately bring the customers back, it is often the catchy, appealing brand name of the beer that attracts consumers in the first place and subconsciously persuades them to take their first sip. That is why, in the world of craft beer, the name of the b